For most people, building houses is more than enough work to stay busy, but for Craig Jackson, construction served as a launching point for not one but two businesses. SBR sat down with Jackson to discuss one of his Bradenton-based businesses, Jackson Custom Pools and Outdoor Living.
Jackson has been building homes for almost 20 years, much of which has been with his business Jackson Construction and Design.
However, after building people’s dream homes, Jackson noticed a missed opportunity; his clients proceeded to hire other companies to customize their pools and outdoor living spaces after he was done with his portion of the job. That’s when Jackson Custom Pools and Outdoor Living was born. “Why not just create a complete experience?” Jackson thought. “You get the house and the pool. We don’t need to bring anybody else in. You do it here with us.”
Jackson Custom Pools and Outdoor Living is different than pool companies because they offer full outdoor living construction services. “If you want a true custom pool and outdoor living, we’re that guy.” While those looking to build a pool and outside living space would usually have to go to two (or more) separate companies with two completely different licenses, Jackson Custom Pools and Outdoor Living has customers covered. “We’re a one-house shop. We can do it all.”
Jackson Custom Pools and Outdoor Living offers great deals. “We want to give a high-end product at a very competitive price.” Plus, they’re a local, family-owned business with a true investment in the community. “I like the fact that we’re family-owned and local to Bradenton,” Jackson explained. “I’m a big fan of keeping my money local. If someone hires us, it stays here. Our money stays in this county.”
Starting a second company was a new challenge for Jackson, not to mention starting his first company while he was so young. “I think the toughest part was taking that leap of faith. It really was. It was actually doing it,” he told us. “It was tough to make that leap.” Luckily for him, he finds fulfillment and enjoyment through his work and the challenges that arise with taking risks. “If you love what you do and you do it well, it’ll work.” Other young business owners should take note of his simple, spot-on advice: “Do what you’re good at and do it well.”
Jackson looks forward to keeping the company’s momentum going and developing at a steady rate. He described this concept as “smart growth.” Keeping the business on the smaller side is important to Jackson. “We’ve got our niche. That’s the family part of it,” he explained. “You can pick up your phone and call me.” Those personal touches combined with superior service and products set Jackson Custom Pools and Outdoor Living apart from competitors.
If you’re looking to build or enhance your pool or outdoor living space, or if you are in the market for an exceptional and affordable custom home inside and out, Craig Jackson has you covered through Jackson Construction and Design and Jackson Custom Pools and Outdoor Living. Check out their website for more information and for photos of their beautiful work. We know you’ll be sold.
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